3.3 Learning Goal 3: Gain understanding of the account management process in a digital agency

Strategies and Resources:
1. Be involved in the communication process between the agency and its current clients and the internal communication process throughout the agency.

MyPhatBreak approached Shifted Pixels for an online solution to deliver model/agency acquisition for their new website MyPhatBreak.com. My task was to profile possible target audiences for the online social networking advertising campaign. As the website is aimed at both male and female models and actors two profiles we created as an example of the target audiences. These profiles were used to understand who the target audience is and the profiles were used to create virtual characters that will use social networking websites like Facebook to spread the word about the MyPhatBreak in a casual manner. I created these virtual profiles for an internal report for Shifted Pixels. This report will be used by Shifted Pixels to write a report that will be sent to the client. Shifted Pixels report to MyPhatBreak monthly, updating them on all the campaign activities and results so far. I did not communicate with he client directly but I did write up the information that will be used to report to MyPhatBreak. I experienced the internal communication of the agency as I was briefed on the tasks they wanted me to complete for the client.

3.3.1 Virtual Profiles for MyPhatBreak

Male Target Audience:

Josh Hanley AKA Surfie Aspiring Actor and Model , DOB 2^ND February 1984 (Age 24)

Hotmail email and Facebook Account have been created.

Story: Josh lives in Manly and loves the beach lifestyle. He is working in a nightclub full time just to pay the rent. He spends most of his spare time in the surf and goes to the Cross for a good night out with mates. Josh is interested in perusing an Acting and Modeling Career. A friend referred him to myphatbreak.com and is now signed up as a male model and has launched his acting career.

Activities: Surfing, Rugby, Tennis, Drinking, Clubbing, Snowboarding

Interests: Modeling, Acting, Surfing, Beer

Favorite Music: Jose Gonzalez, Killers, The Platters, Cold Play, , The Darkness, Ben Lee, Wolfmother, The White Stripes, , Gorillaz, The Dandy Warhols, Jack Johnson, Franz Ferdinand, Arctic Monkeys, Guns 'n Roses, James Blunt, Snow Patrol, Polyphonic Spree, The White Stripes

Female Target Audience:

Annabelle Leah Brennan AKA aspiring model

DOB 27^th February 1987 (Age 21)

A Facebook and Hotmail email account has been created.

Story: Currently works as a casual in a bar and is interested in becoming a model. Loves fashion, makeup and shoes. She moved to Sydney from Brisbane a year ago to peruse her modelling career that was not really doing too well until she found MyPhatBreak.com which has worked really well for her. She would also be interested in acting.

Activities: Volleyball, Dancing, Tennis, Yoga, Pilates, Travel

Interests: Modeling, Fashion, Photography

Favorite Music: Lior, Jose Gonzalez, Killers, The Platters, Cold Play, Lily Allen, The Darkness, Ben Lee, Sarah Blasko, Wolfmother, The White Stripes, Britney Spears (for dancing), Norah Jones, Gorillaz, The Dandy Warhols, Jack Johnson, Scissor Sisters, Franz Ferdinand, Kisschasy,