Thursday, November 6, 2008

7.0 References

Advertising Federation of Australia (AFA) (2008) Advertising Facts, Viewed 25/08/2008,

Bernoff, J. & Li, C. 2008, Groundswell: winning in a world transformed by social technologies,
Harvard Business School Press, United States

Dell, 2008, Dell Idea Storm: Where Your Ideas Reign, Viewed 1/11/2008,

Gibbon, T. & Hawkes, R. 2008, Social Media Explained, Admap magazine Issue 490
Price Waterhouse Coopers (2008) Australian Entertainment & Media Outlook 2008 – 2012, Price Waterhouse Coopers, Sydney

Wells, W; Spence-Stone, R; Moriarty, S, & Burnett, J. (2008) Advertising Principles & Practice.
Australian Edition, Pearson Education Australia, Frenchs Forest

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